A selection of the new Double Play CC logo in use. The water bottle and the uniform don't actually exist. I'm in my mockup era.
Double Play CC's old logo. This was a piece that served them for may years, but it was time to simplify. DPCC offers more than just sports leagues and a workout space. With music and art lessons, as well as opportunities for community members to teach classes, branding was focused on Movement and Connection.
Every good design starts with lots and lots of sketches. They're never pretty, but they're not supposed to be. Work it out on paper before you open the computer.
This is a page from the Brand Guide provided to DPCC at the completion of the project. A good brand guide will show which variation of the logo to use in different scenarios, as well as fonts, color codes and best practices for print and digital ad design.