The 2024 Lewis County Visitors Guide features three different covers, targeting three key demographic groups based on areas of interest. The guide's interior pages are the same for all three designs, with call-outs on the interior covers that are specific to those demographics.
Here's a better visual. This cover was designed with young families in mind and calls attention to activities like the Cream Cheese Festival, Lewis County Fair and the Rocky Fawcett Fall Foliage Tour.
Map spreads were added this year so visitors can explore by the region they're staying in.
QR codes direct readers to the DEC or County website to learn where to buy permits.
Trying to visualize how the covers were going to work with the custom content and two folds, while still looking like a "family" of pieces was the biggest challenge.